MAC Advertising & Technology - Digital Marketing Social Strategy

by chandravanshi

The government has been talking about regulating social media and OTT apps for a long time. In this connection,Guest Posting big announcements were made on Thursday. IT Minister Ravi Shankar Prasad and Information and Broadcasting Minister Prakash Javadekar gave a press conference. Announced new rules regarding social media platforms and online media. These rules are named by the government as ‘soft touch mechanism’. That means, the mechanism that the platform itself creates and regulates. But the government has also added many strict rules. The big social media companies have been asked to provide information about the content and create a system of redressal of grievances. Let us know with due diligence what rules have been made for which section chandravanshi.

For social media# The government informed that there are 53 crore WhatsApp, 41 crore Facebook, 21 crore Instagram and 1.75 crore Twitter users in India. In such a situation, some important rules and regulations should be made for these platforms.

# Social media platforms have to be shown more vigorously about the dignity of any user. Especially in the case of women. If a woman complains about any content that hurts her dignity, then she has to be removed in 24 hours. For example, private parts, intimate photos or fake accounts etc. Such a complaint can be made by the user or anyone else on his behalf.

# The government has made two categories of social media. First social media intermediate and second social media intermediary. The only difference in these is that the big platforms will be kept in the significant social media intermediary, and the smaller ones in the ordinary. According to the category of the government, the number of users will also be told soon. However, it can be assumed that the government will keep Facebook, Twitter, Instagram and WhatsApp in the signature social media intermediate category history of hindusim.

# The provision of strict rules and regulations is for Significance Social Media Intermediary. All these social media companies will be required to have a Chief Compliance Officer, Nodal Contact Person and Resident Greaves Officer in India. These rules will ensure compliance with the laws.

# Nodal contact person will have to be available 24 × 7 for 24 hours for government agencies.

# User has to give information on any Compliance within 24 hours. Within 15 days, the user will have to take action on that complaint and tell it.

# Every month social media companies have to submit a grievance report. In this, they will tell how and how many complaints came to them in a month, and what action was taken on them.

Social media policyThe government has prepared strict provisions to regulate social media. (Photo – India Today)# Social media company must have a physical address in India and it must be shown on the website or app.

# A special voluntary user verification mechanism has to be created. Meaning if a user wants to get his social media account verified by his desire, then he will be given a chance. After verification, a special mark should also be given to that user. The responsibility of how this verification will be done has been put on social media itself.

# If a social media company removes a user’s content on its own, then that user should also be given a chance to speak. Before removing the content, the user has to tell why his content is being removed.

# If the court or government agency refuses to host or publish any information to any social media platform, then it will have to accept it. This information may include information that threatens the unity and integrity of the country, disrupts the law and order, deteriorates relations with friendly countries.

# Social media platform will have to inform the government of the first originator of a post or content. Meaning the government can ask from any social media platform who put the message or content first. If the foreigner had been cast from the earth, then you have to tell who spread it in the country. However, the government will be able to ask for this information in similar cases in which there is a provision of punishment of up to 5 years. The government is describing this as a step taken to prevent incidents like mob lynching against the integrity of the country and social media.

# These rules will be applicable as soon as they are published in the Gazette. However, big social media companies will get 3 months time after the rules are published in the gazette. These are companies which have been asked to take more precaution and appoint officers etc.

Rules for OTT# IB minister Prakash Javadekar said that he has information about 40 OTT platforms. After talking to all the platforms 3 times, when no self-regulating mechanism could be formed, it was decided to introduce new rules.

# OTT platforms have to create a self-regulation body like TV and newspaper. It will be headed by a retired Supreme Court judge or a prominent celebrity.

# The same guidelines will be applicable for serials shown on OTT, which are for TV. This means OTT will also have to follow the rules and programs made for TV channels.

# As far as movies are concerned, there is no mention of any kind of censor in it. They have to be kept in different categories according to the age of the viewers. For example, above 13 years, above 16 years or adult etc.

# Apart from this, parental content control has to be provided. This allows people to decide

Rules for digital news media# IB minister admitted that he himself does not know how many portals are in the country, which are showing news. In such a situation, the first need is that this information be collected.

# For this, digital news media will have to give detailed information about themselves. Like TV and newspaper, they will also have to get registered.

# Digital news media will have to tell who is its owner and who has invested money in it.

# Like TV and newspaper, the grievance redressal system will have to be implemented in digital news media. This means a system of action will have to be made on complaints. If a mistake is found, you have to regulate yourself. Just as there is a provision of mistake or correction in TV or newspaper, the same provision has also been made about digital news media.

Demand was in demand for a long timeSeveral BJP MPs had demanded to bring the web series under censorship in the Lok Sabha on 12 February. BJP MPs said that violence, abuses are being served through web series on mobile. Religious feelings are being hurt. For this, censorship should be arranged. The case of OTT and social media has reached the Supreme Court too many times. The central government had told the Supreme Court only last week what steps it is considering to regulate OTT platforms. In October last year, the Supreme Court sought a reply from the Center on a PIL. It sought to create systems for monitoring and managing the content of various OTT / streaming and digital media platforms.

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