We create authentic customer experience campaigns, driven by data, fueled by strategy, and where every channel has a common goal: create engagement to attract action and build beloved brands.
A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid (google ads), earned, and owned media. Running a digital marketing campaign without a strategy in place is much like exploring a new city without a GPS – you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go.
When you are planning a trip, you probably begin by developing an itinerary to ensure you make the most out of your time and budget. The same goes for digital marketing, a marketing plan is necessary for increased efficiency.
Craft your messaging to resonate with who you are trying to speak with. The voice and content of your campaign should speak to them in a way that they understand. This is where your research and planning from the previous steps come full circle.
If you’ve identified where they are in the sales funnel, you should know where to kick off the conversation. If they know nothing about you (prospecting stage), then you begin by establishing your expertise and building trust.
If you’ve identified their buyer persona and are selling a service, you should know their pain points and can tell them how you can solve their problems. If you are selling a product, you should know their interests.
By taking the time to get your messaging right, perhaps even personalizing it, your audience will be far more receptive to what you have to offer.